Creative Recommendations

When creating content make sure it's relevant to the industry and product/service associated with your domains. Interesting, relevant content is more likely to not only attract visitors to your website, but convert them to potential clicks.

Include words that make the experience more clear to the user.

Search, See, Find, Look at, Observe, Ads, Sponsored Links, Related Searches

Avoid words that could potentially misrepresent an ads-only user experience.

First Look, Latest, Newest, Cheapest

Use of Questions in creative text is OK as long as they don’t imply there’s a service / analysis provided.

Positive example of a “question” in creative text.

“Thinking of a new car? See New Hyundai Models”

Negative example promising potential clicks of a service the link will not provide.

“Want to save big money on a new car? See New Hyundai Models”

A Referral Source should not imply value that isn’t offered

We aim to provide a simple, clear, ads-only user experience; you shouldn’t mislead the user into assuming there is additional value being provided.

Cruise Industry is Dropping Prices – Learn Why Today

This misleads the user into assuming a review of the industry will be provided on the page.

A Referral Source should not assume comparative authority

You shouldn’t imply a comparative experience.

Cruises Are More Affordable Than Ever

This page will not validate the assertion for the user creating a negative experience.

A Referral Source should not misrepresent timelines

Phrases such as “first look” or “latest” are overpromising since the user can be misled into assuming that the advertisements on the page will represent the most recent offerings (which can’t be guaranteed).

Just Released – Top Cruise Deals of 2021

Again this creates false promise, we cannot ensure the user is provided with “just released” cruise deals.

Ad Provider Policies

For a detailed overview of policies of our upstream ad provider, please see here.